Sustainability
Made the long way round.
Antimony India is a slow, small-batch luxury maison. We make under eighty pieces a week. We work with four named mills, one atelier in New Delhi, and a stubborn refusal to compromise on the things that take time. This is how we work, in detail, with nothing hidden.
Material
Natural fibres only.
Long-staple Indian cotton (Bangalore + Coimbatore). Italian linen (Lake Garda). Washed silk and silk crepe (Como + Bangalore). Recycled wool (small Punjab spinner). No virgin polyester, no acrylic, no synthetic blends. Lining, interfacing and thread are cotton or viscose. Each fabric carries a paper trail back to the mill.
Mill
Named, traceable, small.
We work with four primary fabric mills, all under 200 looms. The names are on each product page once you scroll. None of them dye for fast-fashion houses. Dye runs happen in micro-batches — sometimes the colour shifts by half a shade between drops. We don’t correct it; we honour it.
Atelier
A five-person studio in New Delhi.
Patterns, samples, grading and stitching all happen in a single 1,400 sq ft atelier off Aurobindo Marg. Five tailors, two pattern-makers, one finisher. Fair-wage, full-time, on the rolls — not piece-rate. Average tenure is five years. Each piece you wear has likely been touched by every hand in the studio.
Method
Made-to-order. Always.
We do not run pre-season stock. A purchase opens a cutting docket; the cutting docket is married to a sample; the sample becomes a finished piece in 5 to 18 working days depending on style. The result: zero unsold inventory, zero deadstock, zero markdown culture. The trade-off is a longer wait — which is the right trade-off.
Packaging
Recycled card, cloth dust-bags, no plastic.
Outer cartons are 80% recycled corrugate, FSC-certified, printed in soy ink at a local press. Each piece arrives in an unbleached cotton dust-bag stitched in the same atelier (offcuts from production, by intent). No polybag, no tissue, no glitter. The tie is grosgrain ribbon, reusable.
Repair
Lifetime repair, no questions.
Every Antimony piece comes with lifetime repair on construction — a button that pops, a hem that lifts, a lining seam that gives. Mail it to the atelier, we mend, we mail it back. We are not interested in selling you the same trench twice.
A note on the word
Why we don’t lead with “sustainable”.
The luxury industry has spent a decade making the word “sustainable” mean nothing. A polyester dress with a hangtag can claim it. A factory of two thousand piece-rate tailors can claim it. We won’t.
What we will claim is this: each Antimony piece is made from natural fibre, sourced from a mill we can name on the product page, dyed in a micro-batch, cut and finished by hand in a single atelier in New Delhi, packed in recycled card and a cotton dust-bag, and backed by a lifetime repair guarantee. These are facts, not marketing.
The result is a smaller catalogue and a longer wait — 8 to 18 working days for most styles, sometimes longer for bespoke sizing. The trade-off is a wardrobe that ages well, a supply chain you can audit on a single page, and a brand that exists without unsold inventory or markdown culture.
Sustainable fashion in India, when done correctly, is also affordable luxury clothing — because the value lives in the fibre, the cut and the finish, not in the markup. That is the maison we are slowly building.
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